Why Sports Conference 2017
Putting Policy Into Practice
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17TH MAY 2017


08:15 - 09:10 Conference Registration
09:20 - 11:00 Morning Plenary Session 1
09:15 Morning Chair
Yvonne Harrison (confirmed)
CEO, GreaterSport
09:20 Keynote Speaker
Mike Diaper (confirmed)
Executive Director, Sport England
  • Towards an Active Nation strategy
  • The keys shifts in effort and resource
  • The ambitions and focus on tackling inactivity
09:40 The Role of Local Government
Mr Ian Stephens (confirmed)
Chairman - LGA Culture, Tourism & Sport Board, Local Government Association
10:00 What the Sector Needs from the Next Government
Emma Boggis (confirmed)
Chief Executive, Sport and Recreation Alliance
  • The relevance of the upcoming General Election to the sector
  • Why Sport and Recreation Policy should be important to the next Government
  • What the Alliance is asking for the next Government to do to support the sector
10:20 Promoting Physical Activity Across the Nation
Steven Mann (confirmed)
Research Director , UK Active
10:40 - 11:00 Headline Sponsor
10:40 ICON Training
Gary Denton (confirmed)
Managing Director , Icon Training

A 20 minute presentation from the Why Sports 2017 Headline Sponsor

11:00 - 11:30 Refreshments and Networking
11:30 - 12:15 Morning Workshop Presentations
11:30 Improving Inclusivity for Grassroots Physical Activity in Sport (Main Plenary)
Josef Baines (confirmed)
Sport and Inclusion Expert, London Sport

Inclusion is a hot topic in the physical activity and sport sector. This workshop will cover three key areas to help produce an impact:

  • Why inclusion matters and the rationale behind it
  • Enhancing organisations' performance to make an impact
  • Steps forward to develop inclusion and produce real change
11:30 Sustainable Active Cities (Naim Dangoor Room)
Georgie Delaney (confirmed)
Managing Director, The Great Outdoor Gym Company
Matt Delaney (confirmed)
Director and Co-Founder, The Great Outdoor Gym Company

The global context of physical inactivity

  • City challenges
  • Drawing from Matt's previous role as London Regional Director for Sport England, he will talk about London from a public and private perspective
  • Experiences in developing countries, including work with the United Nations in Marrakech
  • Measurable, sustainable and scalable solutions, including how to reach the most inactive groups
  • A vision of the sustainable active city 
  • Questions and answers
11:30 Developing Skills for a Sporting Future (Seminar Suite)
Gary Denton (confirmed)
Managing Director , Icon Training
  • 21st Century Vision: Training and Development for Sport and Physical Activity
  • Fit For Purpose: Career Pathways
  • Succession Planning: Mentoring, Internships, Apprenticeships and CPD
  • The Power of Ambition: Towards Excellence
  • An Investment in Our Workforce: Government Funding bringing fuel to the fire
  • The Benefits of a Self-motivated and Aspirational Workforce.
12:15 - 13:25 Lunch and Networking
13:25 - 14:30 Afternoon Plenary Session 1
13:25 Afternoon Chair Opening Remarks
Geoff Thompson (confirmed)
Executive Chair MBE, FRSA, DL, The Youth Charter
13:30 The Most Physically Active City in the World
Peter Fitzboydon (confirmed)
CEO, London Sport
  • The What - What we mean by the most active city
  • The Why - The value of achieving the 1,000,000 target
  • The How - The various elements to making it happen
  • The Progress - What we have done already
13:45 Understanding Women as Sports Volunteers
Laura Matthews (confirmed)
Senior Insight and Policy Manager, Women In Sport
  • The session will share headlines from our recent research into female volunteering with Leeds Beckett University and provide insight into:
  • How many women volunteer in sport and the roles they take on
  • Women's motivations for volunteering
  • Barriers to on-going sports volunteering
14:00 Engaging Less Active People
Barry Horne (confirmed)
Chief Executive, English Federation of Disability Sport
  • Headline learning from disabled and non –disabled people about being active together
  • Key principles for effective inclusion
  • An overview on how the "Get Out, Get Active' programme seeks to provide evidence of successful inclusive practice
14:15 Why Being Green is a Win-Win-Win-Win in the Sports and Leisure Industry
Carl Benfield BEng (Hons) MSc CEng IMechE (confirmed)
Managing Director, Prescient Power Ltd
  • Reducing your bills
  • Generating your own energy (and revenue)
  • Gaining green credentials with your clients and engaging your network
  • Improving the environment and health of the nation
14:30 - 15:15 Afternoon Workshop Presentations
14:30 Bridging the Gap Between Sport and Public Health (Main Plenary)
Barry Kelly (confirmed)
Specialist Advisor - Physical Activity for Health, London Sport
  • Panel discussion led by London Sport
  • The challenges developing a shared language, understanding the approach to physical activity
  • Reflections and learning from public health working more closely with sport and leisure
  • Developing a common approach - what still needs to be done to bridge the gap and future opportunities for the sector
14:30 Shaping a Workforce for the Future (Niam Dangor)
Helen Pallett (confirmed)
Director , Creative Sport & Leisure
  • Unpicking the skills requirement of the sector for the next 10 years
  • Delivering on cross - Government outcomes, redefined within policy
  • Connecting skills and sport 
  • How an organisation like CSL can shape this
  • How Apprenticeships can help
14:30 Inspiring All Generations (Seminar Suite)
Liz Townsend (confirmed)
Head of UK Proposals , Hags SMP
  • Developing ideas through Stakeholder Consultation 
  • Designing a more resilient place to be active 
  • Installing a sustainable facility 
  • Reducing future grant dependency with an effective maintenance plan  
  • Establishing the ROI  
15:15 - 15:30 Comfort Break
15:30 - 16:30 Afternoon Plenary Session 2
15:30 How Open Data Can Get People Active
David Beardmore (confirmed)
Commercial Director, The Open Data Institute
  • Inactivity is a real challenge - 1 in 4 women and 1 in 5 men are classed as physically inactive. Making it easier for people to find and get involved in physical activity is one way of addressing this problem.
  • The Open Data Institute are working to make this happen by making data about physical activity opportunities more openly available.
  • Opening up timetable, location, and availability data means that leisure operators, gyms and other activity providers can reach customers in new ways.
  • This session will take you through the work of this community-led initiative, the impact that open data can have on your business, how you can join, and who else is involved
15:50 National Reach, Local Impact – Delivering National Strategy Locally
Lee Mason (confirmed)
Chief Executive, CSP Network
  • How County Sports Partnerships  are responding to the new policy agenda
  • Examples of practice from CSPs
16:10 Chair`s Closing Remarks and Event Close
Geoff Thompson (confirmed)
Executive Chair MBE, FRSA, DL, The Youth Charter
  • Youth Charter 2016 Games Legacy Impact Report - A Legacy Opportunity for All?
16:20 - 16:30 Refreshments and Networking
16:30 - 16:30 Event Close
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