Why Sports Conference 2017
Putting Policy Into Practice
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17TH MAY 2017


08:15-09:10 Conference Registration
09:20-11:00 Morning Plenary Session 1
Morning Chair
Yvonne Harrison (confirmed)
Managing Director
Project `92
Keynote Speaker
  • Towards an Active Nation strategy
  • The keys shifts in effort and resource
  • The ambitions and focus on tackling inactivity
Mike Diaper (confirmed)
Exec Director Children, Young People and Tackling Inactivity
Sport England
The Role of Local Government
Cllr Ian Stephens (confirmed)
Chairman - LGA Culture, Tourism & Sport Board
Local Government Association
What the Sector Needs from the Next Government
  • The relevance of the upcoming General Election to the sector
  • Why Sport and Recreation Policy should be important to the next Government
  • What the Alliance is asking for the next Government to do to support the sector
Emma Boggis (confirmed)
Chief Executive
Sport and Recreation Alliance
Promoting Physical Activity Across the Nation
Steven Mann (confirmed)
Research Director
UK Active
10:40-11:00 Headline Sponsor
ICON Training

A 20 minute presentation from the Why Sports 2017 Headline Sponsor

Gary Denton (confirmed)
Managing Director
Icon Vocational Training Limited
11:00-11:30 Refreshments and Networking
11:30-12:15 Morning Workshop Presentations
Improving Inclusivity for Grassroots Physical Activity in Sport (Main Plenary)

Inclusion is a hot topic in the physical activity and sport sector. This workshop will cover three key areas to help produce an impact:

  • Why inclusion matters and the rationale behind it
  • Enhancing organisations' performance to make an impact
  • Steps forward to develop inclusion and produce real change
Josef Baines (confirmed)
Sport and Inclusion Expert
London Sport
Sustainable Active Cities (Naim Dangoor Room)

The global context of physical inactivity

  • City challenges
  • Drawing from Matt's previous role as London Regional Director for Sport England, he will talk about London from a public and private perspective
  • Experiences in developing countries, including work with the United Nations in Marrakech
  • Measurable, sustainable and scalable solutions, including how to reach the most inactive groups
  • A vision of the sustainable active city 
  • Questions and answers
Georgie Delaney (confirmed)
Managing Director
The Great Outdoor Gym Company
Matt Delaney (confirmed)
Director and Co-Founder
The Great Outdoor Gym Company
Developing Skills for a Sporting Future (Seminar Suite)
  • 21st Century Vision: Training and Development for Sport and Physical Activity
  • Fit For Purpose: Career Pathways
  • Succession Planning: Mentoring, Internships, Apprenticeships and CPD
  • The Power of Ambition: Towards Excellence
  • An Investment in Our Workforce: Government Funding bringing fuel to the fire
  • The Benefits of a Self-motivated and Aspirational Workforce.
Gary Denton (confirmed)
Managing Director
Icon Vocational Training Limited
12:15-13:25 Lunch and Networking
13:25-14:30 Afternoon Plenary Session 1
Afternoon Chair Opening Remarks
Geoff Thompson (confirmed)
Executive Chair MBE, FRSA, DL
The Youth Charter
The Most Physically Active City in the World
  • The What - What we mean by the most active city
  • The Why - The value of achieving the 1,000,000 target
  • The How - The various elements to making it happen
  • The Progress - What we have done already
Peter Fitzboydon (confirmed)
London Sport
Understanding Women as Sports Volunteers
  • The session will share headlines from our recent research into female volunteering with Leeds Beckett University and provide insight into:
  • How many women volunteer in sport and the roles they take on
  • Women's motivations for volunteering
  • Barriers to on-going sports volunteering
Laura Matthews (confirmed)
Senior Insight and Policy Manager
Women In Sport
Engaging Less Active People
  • Headline learning from disabled and non –disabled people about being active together
  • Key principles for effective inclusion
  • An overview on how the "Get Out, Get Active' programme seeks to provide evidence of successful inclusive practice
Barry Horne (confirmed)
Chief Executive
Activity Alliance
Why Being Green is a Win-Win-Win-Win in the Sports and Leisure Industry
  • Reducing your bills
  • Generating your own energy (and revenue)
  • Gaining green credentials with your clients and engaging your network
  • Improving the environment and health of the nation
Carl Benfield BEng (Hons) MSc CEng IMechE (confirmed)
Managing Director
Prescient Power Ltd
14:30-15:15 Afternoon Workshop Presentations
Bridging the Gap Between Sport and Public Health (Main Plenary)
  • Panel discussion led by London Sport
  • The challenges developing a shared language, understanding the approach to physical activity
  • Reflections and learning from public health working more closely with sport and leisure
  • Developing a common approach - what still needs to be done to bridge the gap and future opportunities for the sector
Barry Kelly (confirmed)
Specialist Advisor - Physical Activity for Health
London Sport
Shaping a Workforce for the Future (Niam Dangor)
  • Unpicking the skills requirement of the sector for the next 10 years
  • Delivering on cross - Government outcomes, redefined within policy
  • Connecting skills and sport 
  • How an organisation like CSL can shape this
  • How Apprenticeships can help
Helen Pallett (confirmed)
Creative Sport & Leisure
Inspiring All Generations (Seminar Suite)
  • Developing ideas through Stakeholder Consultation 
  • Designing a more resilient place to be active 
  • Installing a sustainable facility 
  • Reducing future grant dependency with an effective maintenance plan  
  • Establishing the ROI  
Liz Townsend (confirmed)
Head of UK Proposals
Hags SMP
15:15-15:30 Comfort Break
15:30-16:30 Afternoon Plenary Session 2
How Open Data Can Get People Active
  • Inactivity is a real challenge - 1 in 4 women and 1 in 5 men are classed as physically inactive. Making it easier for people to find and get involved in physical activity is one way of addressing this problem.
  • The Open Data Institute are working to make this happen by making data about physical activity opportunities more openly available.
  • Opening up timetable, location, and availability data means that leisure operators, gyms and other activity providers can reach customers in new ways.
  • This session will take you through the work of this community-led initiative, the impact that open data can have on your business, how you can join, and who else is involved
David Beardmore (confirmed)
Commercial Director
The Open Data Institute
National Reach, Local Impact – Delivering National Strategy Locally
  • How County Sports Partnerships  are responding to the new policy agenda
  • Examples of practice from CSPs
Lee Mason (confirmed)
Chief Executive
Active Partnerships
Chair`s Closing Remarks and Event Close
  • Youth Charter 2016 Games Legacy Impact Report - A Legacy Opportunity for All?
Geoff Thompson (confirmed)
Executive Chair MBE, FRSA, DL
The Youth Charter
16:20-16:30 Refreshments and Networking
16:30-16:30 Event Close
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