Why Sports Media Group delivered the “WHY SPORTS 2016” conference on the 9th March 2016 for an audience of over 250 senior leaders and officials from the public, private and third sectors, who were responsible for the delivery of sport and physical activity across the United Kingdom. The delegates attended to listen and network with some of the most knowledgeable, committed and experienced principals from the across the sector. The day was a huge success and served as an unique opportunity to dissect the recently announced Sporting Future document; 'A New Strategy For An Active Nation' whilst tackling the issues and barriers to increased participation.
The fantastic success of our inaugural conference has led to further opportunities to transfer knowledge on issues such as skills, workforce and investment strategies. We are proud to announce, in association with London Sport these issues and many more will once again be addressed as Why Sports 2017 is unveiled in our nations capital on May 17th 2017 at The Royal Society of Medicine..
The new cross government strategy unites the countries brightest minds and outlines a five point strategic framework to help the UK adopt and deliver a new and exciting approach to sports policy.
Due to physical inactivity across the UK costing in excess of £7 billion each year, the associated benefits of regular sports participation have to be encouraged and the current central government and Sport England strategies must continue to be a nucleus and focus for investment. Until now, the impact of sport beyond simply the number of people participating or the number of medals won has been unable to validate measurable or observable outcomes on society. This has led in some cases to situations where organisations have become discouraged from engaging with those who would benefit most from the value of sport and regular exercise.
One notable change for the future is how sport is going to be funded. Sport England will invest £250 million to combat inactivity as part of their five year strategic plan. As well as continuing to support the many people across the UK who play sport or take part in regular exercise, a major focus will fall upon the inactive. One in four people in England do less than 30 minutes exercise per week. Sport England will be working hard to reverse the process, providing education whilst encouraging a change in behaviour.
Over the coming years through our suite of conferences and digital platforms, Why Sports will continue to work closely with the leaders and organisations that are required to deliver on the strategies which will shape the nation whilst ensuring our social contributions continue to leave a lasting footprint.